When we consult with clients on communication we generally encounter of initial questions and doubts.
Many are dubious that communication planning -- or a communication plan -- is even a thing. But those that know they need to do something to engage in better communication (even when "better" is not yet defined) typically have a lot of questions. Like ...
It's clear enough that, in addition to all of the other challenges, getting started with better communication is one of the biggest obstacles.
Communication is hard. Good communication is even harder. It's going to take continual effort and lots of practice to finally get it right. Some sort of guiding document or plan is needed to help keep track of what we doing and why we are doing it. As to the why, there are give overall reasons to create a communication plan.
So a communication plan at the highest level has three important purposes:
Our objectives are to make communication:
We've created a framework which helps create and maintain your communication plan. It addresses the "why" by helping to define the purposes and complete the objectives of good communication.
This is accomplished by treating communication as a service as well as individual processes. Communication as a service means that it can be defined in broad terms with guidelines for how communication should occur. The service may be offered by a division, department, the entire organization -- or all of these. Additional, being a service it can be managed and improved using any of the various service management frameworks such as COBIT® or ITIL®.
However, it's communication represented as individual processes where the value is delivered. On this point, it may be said that a process:
Roles may be defined and tools may be identified for each process.
Communication is a process.